“I fill up through Booking — why do I need a website?” Because every booking through the platform costs you a commission — while your own website brings the same guests without that cut. For a hotel or guesthouse, this is one of the fastest-paying investments there is.
Short answer: a website for a hotel or guesthouse costs between €790 and €2000. Rooms, a gallery and bookings are included in the base package.
The commission maths
Booking platforms bring guests, but they take a commission of between 15% and 25% on every booking. On a €50 night the platform keeps up to €12.50. Multiply that by the number of nights per year — the sum is serious.
Your own website with direct bookings takes no commission. The guest who would have come anyway goes through directly. Even if only some of the bookings shift from the platform to the website, the savings cover its cost quickly, and after that it brings pure profit.
What the website needs
- Gallery — quality photos of the rooms, the property and the surroundings. The traveller chooses with their eyes.
- Room pages — types, amenities, prices for each.
- Bookings — a form or system for direct reservations with no commission.
- Location and amenities — a map, what you offer, what’s around.
- Reviews — guests trust other guests.
The price levels
| Level | Price | Who it’s for |
|---|---|---|
| Base | €790 | Rooms, gallery, booking form, local SEO. |
| Advanced | €1200–1600 | Plus a real-time booking system, amenities, reviews. |
| Large hotel | €1800+ | Multilingual, channel manager integration, events. |
Multilingual brings foreign guests
For a hotel or guesthouse that also welcomes foreigners, a website in English (and sometimes in other languages) opens up a whole new market. A foreign tourist planning a holiday in Bulgaria searches in their own language — and trusts a property that speaks to them in a way they understand more readily.
The combination of professional photos and direct booking in a language they understand is what turns a browsing tourist into a paying guest — without a middleman’s commission.
Common mistakes
- Weak photos. In tourism the visuals are the sale itself — poor photos drive guests away.
- Just a link to Booking. You miss the direct bookings and pay commission on everything.
- No English. You close the door on foreign guests.
And what about us?
A website for a hotel or guesthouse with us starts at €790 with rooms, a gallery, bookings and local SEO. You see the design with a free demo within 24 hours. More on our hotel and guesthouse websites page.
In summary: A website for a hotel or guesthouse costs €790–2000 and must have a gallery, room pages, direct bookings and reviews. It saves the 15–25% commission that the platforms take and pays for itself quickly. Good photos and an English version bring the most guests.