“I have an Instagram with a thousand followers — why do I need a website?” Because Instagram shows off your work beautifully — but it doesn’t book appointments at 10pm, doesn’t display prices conveniently, and doesn’t appear on Google when someone searches for a salon in the neighbourhood. The website does exactly that.
Short answer: a beauty salon website costs between €525 and €1200. A gallery, a price list and booking are included in the starter package.
What the website does that Instagram can’t
- 24/7 booking — a client books an appointment whenever it occurs to her, even in the middle of the night, without waiting for a reply to a message.
- A full price list — clear and in one place, instead of “DM for a price”.
- Ranking on Google — you show up when someone searches for “manicure” or “hairdresser” plus your neighbourhood.
- Your own property — Instagram is rented; the website is yours and doesn’t depend on algorithms.
What the website needs
- Gallery — real work, quality photos. Here, beauty sells directly.
- Price list — clear prices for the services; it saves countless “how much is it” messages.
- Online booking — or a convenient form, so you don’t lose clients to missed messages.
- Location and opening hours — a map, address, hours.
- A link to Instagram — the two work together.
The price levels
| Level | Price | Who it’s for |
|---|---|---|
| Starter | €525 | Gallery, price list, form, local SEO. |
| Business | €790 | Plus real-time online booking, team, services on separate pages. |
| Advanced | €1000+ | Several salons, an online store for products. |
Online booking saves time and empty slots
Every call to book interrupts your work with a client. Online booking handles it automatically — the client picks a free slot, and you see a filled schedule without picking up the phone in the middle of a treatment.
A clear price list does a similar job: it saves the dozens of “how much is it” messages and filters for the clients who are comfortable with your prices.
The website and Instagram work together
It’s not a choice between one and the other — it’s strongest when the two complement each other. Each does what it’s good at:
- Instagram draws attention — it shows your work daily and keeps a connection with your followers.
- The website turns attention into a booking — with clear prices, available slots and 24/7 scheduling.
In practice: you put a link to the website in your profile, and a link to Instagram on the website. A follower who likes your work goes to the site and books an appointment straight away, instead of sending a message and waiting. That way you stop losing ready clients while they wait for a reply.
On top of that, the website ranks on Google and Instagram doesn’t. The clients who search for “manicure” plus their neighbourhood on Google will only find you if you have a website.
Common mistakes
- “DM for a price.” Many clients simply go to a salon that shows its prices.
- Instagram only, no website. You miss everyone who searches on Google rather than on Instagram.
- Poor photos. For a beauty salon, the visuals are the product itself.
And what about us?
A beauty salon website with us starts at €525 with a gallery, a price list, booking and local SEO. You see the design with a free demo within 24 hours. More on our beauty salon websites page.
In summary: A salon website costs €525–1200 and must have a gallery, a price list, online booking and local SEO. It does what Instagram can’t — books appointments 24/7, shows prices clearly and appears on Google. Booking saves time, the price list saves messages.