Roadside assistance · Sofia
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Argotrans
A call in seconds from a phone — a service people look for under stress, often at night.
Behind Web Fabrika
Websites built with business thinking, not just a pretty design.
Stefan BorisovFounder · Web Fabrika
My name is Stefan Borisov. I started Web Fabrika to help small and medium businesses get a website that looks professional, runs fast and is built for one clear purpose — more enquiries and more customers.
- 4+ years in ITdevelopment and cyber security
- 7 years in businessmy own company in Germany
- You work directlywith the person building the site
- Web · SEO · Adsone solution, not three suppliers
Why Web Fabrika exists
From a business problem to something that works online
Before I built websites I was on the other side of the table — an owner paying for advertising and waiting for the phone to ring. Web Fabrika brings the three things a website needs behind it together in one person.
01 · Business
A website has to produce a result
Seven years running my own company means I look at a website as a tool for winning customers, not as a shop window. Every page has a job: a call, a booked appointment, an enquiry.
For you: decisions made with your turnover in mind, not a design award.02 · Technology
Fast, secure, easy to maintain
Working in IT and cyber security brings an understanding of performance, security, architecture and clean code — the things nobody sees, but which decide whether the site still works in two years.
For you: a site with no heavy themes or plugins, that does not break and is not easy to break into.03 · Marketing
The structure follows the search
Experience with Google Ads, analytics and SEO decides how the pages are built, which landing pages are needed and where the route to an enquiry runs.
For you: a site that is ready for advertising and search, rather than one that has to be rebuilt a month later.
The road here
Three stages, one conclusion
Each stage adds something that goes straight into the work on your website today.
- 2014–2021GermanyBusiness and operations
My own logistics company: a team, customers, B2B sales, day-to-day operations and paid advertising on Google and Amazon. I learned what every customer costs.
- 2021 →TechnologyIT and cyber security
Back in Bulgaria, working in the cyber security department of a large company: technical systems, development, security and structured problem solving.
- TodayWeb FabrikaWebsites with a business purpose
Business, marketing and technology in websites for small and medium companies — with a free demo before you decide, and with me as the single point of contact on the project.
In practice
How this helps your business
Not tools and technologies, but four things you feel as an owner.
01
A website with a clear business purpose
Every page has a purpose and a route to an action — a call, a booking, an enquiry. No "about us" on the first screen, and no sections that lead nowhere.
02
SEO starting from the structure
What your customers search for decides which pages exist and how they are titled. SEO is not "added" once the site is finished — by then it is late and expensive.
03
Speed and technical quality
Clean code, optimised images, fonts served from your own server, little JavaScript, protected forms. A fast site keeps the visitor and Google likes it.
04
Marketing and measurement
Analytics and advertising are part of the system for winning customers, not an afterthought. You know where the enquiries come from and what is worth doing.
I work withGoogle Analytics 4Search ConsoleGoogle AdsMeta AdsGitHTML · CSS · JavaScript
How we work
Why clients work directly with Web Fabrika
A boutique studio means one thing: the person you talk to is the person who builds the site.
01
Direct communication
No account managers and no messages passed through several people.
You talk to the person who designs and builds your website — from the first conversation to going live.
02
Business plus technology
The site is treated at once as a technical product and as a sales channel. So the decisions about design, structure and code are made together, not in stages by different people.
03
From an idea to a measurable result
UX, SEO, analytics and conversion are part of the concept before the demo. You see the home page before you pay anything at all.
04
After it goes live
Changes, content, the Google Business profile, SEO and campaign work — wherever it makes sense for your business. I do not disappear after the handover.
Real work
Not just words. Look at the work.
Three of the published Web Fabrika projects — each with a concrete business problem behind the design.
Nail salon · Sofia
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Beauty Nails by Betyna
A gallery of real designs, prices and booking an appointment without waiting on Instagram.
Railing manufacturing
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Milenkovi 2018
The completed jobs front and centre — trust, before the client asks for a quote.
1 / 3
No middlemen
You will know who you are working with
When you start a project with Web Fabrika, you communicate directly with me — from the first conversation and the design decisions through to the build and going live. You know who is responsible for the project, who answers your questions and who will still be there afterwards.
- A conversationabout the business and the goal
- A conceptfree demo within 24 h
- The buildwith your changes
- Going livedomain, hosting, settings
- Maintenancewhenever it is needed
5.0 on Google
What our clients say
Real reviews from the Web Fabrika Google profile — two of the authors own websites from the portfolio. I neither write nor edit reviews.
★★★★★
„I am extremely surprised by how quickly my website was built. Everything he did on it took less than 2 days. There is nothing about the site that I do not like. I am very happy. Thank you from the bottom of my heart!“
★★★★★
„I am very happy with how the website and the online store were built! Communication was easy and pleasant, everything was done the way I wanted, and the end result is great. I recommend them wholeheartedly!“
★★★★★
„Very professional work. I trusted him and I do not regret it!!! Do not hesitate — book a consultation with the guy.“
★★★★★
„Incredibly good attitude towards the client and the work, speed and fairness, decent prices, and above all professionalism!!!! I recommend them wholeheartedly.“
Have a project?
Let us see how your new website could look.
Tell me briefly about your business and we will talk through what makes sense to do. The demo is free and you see it before you decide.
or call me directly: +359 895 464 570