Google Ads that bring enquiries — not just clicks
Ads in front of the people searching for your service right now. With the right keywords, the useless searches excluded and every call and enquiry tracked — so you know what you pay for and what you get.
- Management from €150/month
- A one-off €50 setup
- No minimum term
Sample concept: an ad for a local service and what we track behind it.
Unblocking, repairs to plumbing systems, boiler replacement. Prices are on the site, we come to your address.
What we track
- ✓A call from the ad
- ✓A form sent from the site
- ×Excluded search: "free"
- ×Excluded search: "course"
When Google Ads makes sense — and when it does not
Advertising on Google works when people are already searching for what you offer. If they are not, it is better to say so now than after the first month.
✓It is a good fit when
- People search for your service on Google — "plumber sofia", "accountant price"
- One client earns you enough to pay for the clicks and still leave you something
- You have a page that answers exactly that search, with a visible phone number and form
- You want enquiries now, while SEO slowly gathers strength
×It is not a good fit when
- Almost nobody searches for what you sell — social media helps more there
- The margin is too small for the price of a click in your trade
- The website is slow or does not say clearly what you offer — then the website comes first
- You expect a result in two weeks and will stop if it does not come
What we do while the ads are running
Management is not "launching an ad" once. It is ongoing work on which searches to pay for — and which not to.
Keywords by intent
The words people use when searching for exactly your service — not the broadest and most expensive ones.
Negative keywords
"Free", "course", "jobs" and anything else that spends the budget without bringing clients.
Campaigns by service
Every ad leads to the page for the service the person searched for — not to the home page.
Ad copy
Clear, with a condition or a price, without empty superlatives. We test several versions.
Enquiry tracking
Calls and sent forms are counted as conversions in Google Ads and Google Analytics 4.
Area and hours
The ad shows where and when you can actually take the client on.
Regular optimisation
Reviewing the real searches, the budget and the bids — and adjusting to them.
A report you can read
How much was spent, on which searches and what it brought — in plain language.
From the first call to the first tracked enquiry
Six steps. Before you spend a single euro on ads, we check whether the page they lead to can turn the click into a call.
- A conversationYour services, your area, the client you want and a sensible budget for you.15–20 minutes
- A website checkWhether the page answers the search and whether the phone and the form are tracked.before the setup
- SetupThe account, enquiry tracking, the first campaigns and negative keywords.€50 one-off
- Going liveWith a daily budget you have approved. You pay it directly to Google.after approval
- OptimisationThe first weeks are for data: which searches bring calls and which only spend.ongoing
- A reportSpend, calls and enquiries — and what we change next month.every month
How much does Google Ads management cost?
Two amounts you know in advance. The advertising budget is a third, separate one — and it goes directly to Google.
Google Ads management
Plus a one-off €50 for the setup: the account, enquiry tracking, the first campaigns.
- No minimum term — you stop whenever you decide
- The account and the data stay yours
- A report on the spend and the enquiries
The advertising budget
It is paid from your card directly to Google and does not go through us. What a realistic start for your trade looks like — with sample budgets — is in the article on what Google Ads costs.
How much Google Ads costsThe website the ad leads to
If the page is slow or unclear, you pay full price for clicks that never become clients. We will tell you honestly on the first call if the website needs fixing first.
Google Ads vs SEOThe ad brings the person in. The website decides whether they call.
No page for the ad to lead to, or does your current site not sell? We build the website too — with a free demo before you pay anything.
The websites we build
These are websites we have built, not advertising results. If your website is not ready yet for the people the ads bring in, we build that too.
BebeLand
A redesign of the party centre's website, new pages and a blog — and changes go live as soon as the business asks for them.
Argotrans Roadside Assistance
A service people look for urgently, from their phone — so the site is built around the quick call and clear services.
Viki Klima
Servicing and cleaning of air conditioners — a transparent price list and an online request, so customers are not lost on the phone.
Beauty Nails by Betyna
An elegant gallery of designs and easy online booking — the site sells visually, just like the service itself.
Milenkovi 2018
A manufacturer with completed projects — the project gallery is the main argument for trust, so it sits at the centre.
Milenkov Shop
The online store of Milenkovi 2018 — a catalogue by system, search by code, a basket and courier delivery.
ViK Petrov
A plumber's website: a request for a site visit and quick contact in an emergency, optimised for local search.
What our clients say
Real reviews from the Web Fabrika Google profile for the websites we built — two of the authors own the projects above.
Questions about Google Ads
We have received your enquiry.
We will call you for a short conversation and send you a quote for your website.