Web Fabrika
Local SEO National SEO

Website + SEO —
visibility in Google

We build websites engineered for search engines from the start. No SEO surcharge later — everything is included.

0%
of online experiences begin with a search engine
0%
of users never go beyond page 1
0×
higher ROI from SEO vs paid advertising

Choose a strategy for your business

Different goals require a different approach. Find out what suits you.

Local SEO — dominate your city

  • Optimisation for "service + city" queries
  • Google Business Profile optimisation
  • Local citations and directories
  • Review strategy (Google reviews)
  • Local schema markup
  • Maps integration and NAP consistency
  • Competitor analysis in the region
  • Monthly reports with rankings

National SEO — visibility across Bulgaria

  • In-depth keyword research for your industry
  • Building domain authority
  • Blog strategy and content marketing
  • Link building from authoritative BG websites
  • Technical SEO audit and fixes
  • Core Web Vitals optimisation
  • Entity SEO and Knowledge Graph
  • Weekly rankings monitoring

The SEO process step by step

A structured approach to achieving lasting positions in Google.

Step 01

Audit

We run a full technical and content audit of your website. We identify every issue holding back your Google rankings.

Step 02

Strategy

We develop a tailored SEO strategy based on your goals, industry and target audience. We define the keywords and the priorities.

Step 03

Optimisation

We apply every on-page and technical optimisation. We fix the speed, structure and code of the website for maximum effect.

Step 04

Content

We create and optimise SEO content that answers your customers' questions and keeps visitors on the website longer.

Step 05

Monitoring

We track rankings, traffic and conversions every month. We adapt the strategy to the results and to Google's algorithm updates.

Everything you need

A complete package with no hidden extras — from technical optimisation to monthly reports.

🔍

Keyword Research

In-depth research into keywords with commercial intent, competitor analysis and prioritisation by potential.

📄

Meta optimisation

Optimised title tags and meta descriptions for every page, targeting CTR and the right search intent.

📊

Schema Markup

Structured data (LocalBusiness, FAQPage, Product) for rich snippets in Google and better visibility.

⚡

Page Speed optimisation

Core Web Vitals improvements — LCP, CLS, INP. Image optimisation, caching strategy and minification.

📍

Google Business Profile

Full optimisation of your Google Maps profile — categories, photos, posts, review replies.

📈

Monthly reports

Detailed reports with keyword rankings, organic traffic, conversions and a plan for the next month.

See what the websites we build look like

Every project is built for one concrete goal — a call, a request or a booking.

Website for BebeLand — a children's party centre in Sofia, built by Web Fabrika
Children's party centre · Sofia

BebeLand

A redesign of the party centre's website, new pages and a blog — and changes go live as soon as the business asks for them.

RedesignCalendar of free datesOngoing maintenance
View the project
Website for Argotrans — roadside assistance in Sofia, built by Web Fabrika
Roadside assistance · Sofia

Argotrans Roadside Assistance

A service people look for urgently, from their phone — so the site is built around the quick call and clear services.

Click-to-callLocal SEOMobile first
View the project
Website for Viki Klima — air conditioning servicing in Sofia, built by Web Fabrika
Air conditioning · Sofia

Viki Klima

Servicing and cleaning of air conditioners — a transparent price list and an online request, so customers are not lost on the phone.

Online requestPrice listLocal SEO
View the project
Website for Beauty Nails by Betyna Yovcheva, built by Web Fabrika
Beauty · Nails

Beauty Nails by Betyna

An elegant gallery of designs and easy online booking — the site sells visually, just like the service itself.

GalleryOnline bookingSEO
View the project
Website for Milenkovi 2018 — aluminium railings, built by Web Fabrika
Aluminium railings

Milenkovi 2018

A manufacturer with completed projects — the project gallery is the main argument for trust, so it sits at the centre.

Project galleryLocal SEOResponsive design
View the project
Milenkov Shop online store — components for aluminium railings, built by Web Fabrika
Online store · Railings

Milenkov Shop

The online store of Milenkovi 2018 — a catalogue by system, search by code, a basket and courier delivery.

Online storeCatalogue and searchSpeedy/Econt delivery
View the project
Website for ViK Petrov — a plumber in Sofia, built by Web Fabrika
Plumbing · Sofia

ViK Petrov

A plumber's website: a request for a site visit and quick contact in an emergency, optimised for local search.

Site visit requestQuick contactLocal SEO
View the project

The next one could be yours

You see it free of charge, before you decide.

Get a website quote
5.0 on Google

What our clients say

Real reviews from real projects — two of the authors own websites from the portfolio above.

★★★★★
„I am extremely surprised by how quickly my website was built. Everything he did on it took less than 2 days. There is nothing about the site that I do not like. I am very happy. Thank you from the bottom of my heart!“
Betina Yovcheva Google review (translated from Bulgarian) · Owner of Beauty Nails by Betyna
★★★★★
„I am very happy with how the website and the online store were built! Communication was easy and pleasant, everything was done the way I wanted, and the end result is great. I recommend them wholeheartedly!“
Miroslav Milenkov Google review (translated from Bulgarian) · Owner of Milenkovi 2018
★★★★★
„Very professional work. I trusted him and I do not regret it!!! Do not hesitate — book a consultation with the guy.“
Teodor Petrov Google review (translated from Bulgarian) · Web Fabrika client
★★★★★
„Incredibly good attitude towards the client and the work, speed and fairness, decent prices, and above all professionalism!!!! I recommend them wholeheartedly.“
Alex Masarski Google review (translated from Bulgarian) · Web Fabrika client

Frequently asked questions about SEO

SEO is a long-term investment. For new websites the first measurable results appear after 3–4 months, and significant growth after 6–9 months. For existing websites with a solid foundation results come faster — sometimes within 4–6 weeks of on-page optimisation.
No agency can honestly guarantee a specific position — Google controls the algorithm. What we do guarantee is transparent work, a clear monthly report on what was done, and strictly white-hat SEO practices — no short-term tricks that put the site at risk later.
Local SEO targets users in a specific city or region — suitable for physical shops, restaurants, lawyers and doctors. National SEO is for businesses operating across Bulgaria — online stores, B2B companies, SaaS products. The strategies differ significantly.
Not necessarily. We do SEO optimisation on existing websites too. However, if the website is technically outdated or slow, we may recommend a redesign as the foundation — SEO on a slow, low-quality website delivers limited results.
The standard package includes optimisation of your existing content. Producing new content (blog articles, landing pages) is a separate service we can add if needed. We agree everything upfront — no surprises.
Stefan Borisov of Web Fabrika
Stefan Borisov client contact +359 895 464 570
Opening hours: Monday to Sunday, 9:00 – 21:00. We answer in writing every day.
Languages: Bulgarian, English and German.
Prices: from €749, the demo is free and needs no deposit — you pay only after you approve the direction — see the packages.

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